Why I care about Digital Therapeutics
This is my first blog post, and I wasn’t sure where to start. So I decided to start with why I became interested in Digital Therapeutics to begin with. For me, this was rooted in a passion for finding better solutions for health conditions. I’m particularly interested in direct-to-consumer solutions because these are the tools that actually empower people to manage their own health.
In my years leading Innovation efforts across various Consumer Health brands, we would always brainstorm diverse approaches to address any condition. Inevitably, we would try to come up with an app or some other tech-enabled solution to manage said condition. Almost never could we identify a viable, efficacious, tech-driven approach. So when I started my first DTx role at Happify I was blown away by what we could do. There we had an app that actually was shown in clinical research to significantly have an impact on mental health conditions like depression and anxiety. And there were no known side effects!
Of course, using an app to solve a health problem isn’t for everybody, and the DTx industry has a ways to go before we can expect broad adoption. But just imagine the possibilities! That’s what I love to do.